Building Your Brand Online

  Building Your Brand Online   Making Connections   Sometime in March this year (2017) a received a LinkedIn connection request from Mark Kelly. He followed best practise by having a personal message included in the request; straightaway I thought this was going to be interesting. If someone takes the time to write a personal Read more about Building Your Brand Online[…]

UPDATED: Social Media Summit Podcast Series 2017

  Social Media Summit Podcast   The Social Media Summit returns in 2017 to Croke Park, Dublin on the 11th and 12th of April. I attended last year’s Summit and I thought it was brilliant. So much so that Ireached out ot the organisers to see if I could be involved in this year’s event. Read more about UPDATED: Social Media Summit Podcast Series 2017[…]

social media tools

The Ultimate List of Social Media Tools

  The Ultimate List of Social Media Tools   The internet is rife with social media tools lists. Quite often these listicles feature the same tools. No doubt you’ve probably tried all or most of them. But, sometimes those tools don’t sit right with you. There’s just one feature too few or too many. You need Read more about The Ultimate List of Social Media Tools[…]

Supercharge your Social Media – Use a Content Curation Strategy

In my last blog post (How to Generate Quality Content Ideas) I discuss ways to create powerful content of your own. I finished off the post by saying Content is the life blood of your digital marketing campaigns. It is your website’s oxygen. You can only survive without it for so long.     Supercharge your Read more about Supercharge your Social Media – Use a Content Curation Strategy[…]

famous for 15 seconds

In the future everyone will be famous for 15 seconds

    In the future everyone will be famous for 15 seconds This is a reproduction of my Congregation 2016 blog post. You can view the original post on Congregation.ie HERE   Fádo, fádo   Thirty something years ago in the primary school yard I would regularly have the same conversation with friends… ‘how cool Read more about In the future everyone will be famous for 15 seconds[…]

social media stats

Do you need some social media stats? Read this!

  Social Media Stats from Skilled.co   Have you ever pondered a work problem and BOOM… as if by magic and email lands in your inbox with the solution? Well, it happened to me a week or so ago. I’m working with a reasonably large company on creating a digital strategy for their traditional business. Read more about Do you need some social media stats? Read this![…]

NFL teams show real creativity to battle coverage blackout

One of the greatest benefits of the internet and social media is how easy it is to communicate and break news stories as they happen. Equally, one of the biggest challenges of the internet and social media is how easy it is to to communicate and break news stories. For you and I, readers of the Read more about NFL teams show real creativity to battle coverage blackout[…]

quality content ideas

How to Generate Quality Content Ideas

  Having a blog is a great for lots of reasons… Until you sit down at the keyboard and realise you are totally out of quality content ideas. Now your blog feels like the proverbial millstone around your neck. It doesn’t have to be that way. With a little thought and planning you can generate some quality content Read more about How to Generate Quality Content Ideas[…]

Know who you are targeting with your content

  Do you know who you are targeting with your content? In the very early days of 4th Level Digital Media I met a lawyer at a networking event. Their law firm would be considered a small/medium sized practice but had grown significantly since set up a few years previous.     During the discussion the Read more about Know who you are targeting with your content[…]

eye catching visual content

Increase your social reach with eye catching visual content

The need for eye catching visual content has never been more important. Take your high speed Twitter timeline. If the average half-life of a tweet is somewhere around 20 minutes, you need to stand out immediately. Plain old text is not going to cut it anymore. You need eye catching visual content to make a real impression. Over Read more about Increase your social reach with eye catching visual content[…]