social media tools

The Ultimate List of Social Media Tools

  The Ultimate List of Social Media Tools   The internet is rife with social media tools lists. Quite often these listicles feature the same tools. No doubt you’ve probably tried all or most of them. But, sometimes those tools don’t sit right with you. There’s just one feature too few or too many. You need Read more about The Ultimate List of Social Media Tools[…]

Supercharge your Social Media – Use a Content Curation Strategy

In my last blog post (How to Generate Quality Content Ideas) I discuss ways to create powerful content of your own. I finished off the post by saying Content is the life blood of your digital marketing campaigns. It is your website’s oxygen. You can only survive without it for so long.     Supercharge your Read more about Supercharge your Social Media – Use a Content Curation Strategy[…]

social media stats

Do you need some social media stats? Read this!

  Social Media Stats from Skilled.co   Have you ever pondered a work problem and BOOM… as if by magic and email lands in your inbox with the solution? Well, it happened to me a week or so ago. I’m working with a reasonably large company on creating a digital strategy for their traditional business. Read more about Do you need some social media stats? Read this![…]

quality content ideas

How to Generate Quality Content Ideas

  Having a blog is a great for lots of reasons… Until you sit down at the keyboard and realise you are totally out of quality content ideas. Now your blog feels like the proverbial millstone around your neck. It doesn’t have to be that way. With a little thought and planning you can generate some quality content Read more about How to Generate Quality Content Ideas[…]

Know who you are targeting with your content

  Do you know who you are targeting with your content? In the very early days of 4th Level Digital Media I met a lawyer at a networking event. Their law firm would be considered a small/medium sized practice but had grown significantly since set up a few years previous.     During the discussion the Read more about Know who you are targeting with your content[…]

eye catching visual content

Increase your social reach with eye catching visual content

The need for eye catching visual content has never been more important. Take your high speed Twitter timeline. If the average half-life of a tweet is somewhere around 20 minutes, you need to stand out immediately. Plain old text is not going to cut it anymore. You need eye catching visual content to make a real impression. Over Read more about Increase your social reach with eye catching visual content[…]

choose your social network

Tips to choose your social media network

This post aims to help you choose your social media network. In reality, you’ll probably need to pick more than one. I thought it was a good follow on to an earlier blog post – The State of Social Marketing in 2016 from Simply Measured In this post I look at some social networks in Read more about Tips to choose your social media network[…]

state of social marketing

The State of Social Marketing in 2016 from Simply Measured

Seattle based digital agency, Simply Measured released their ‘2016 State of Social Marketing Report‘ last week. I found the 2015 version very helpful, so I was delighted to see the report out again this year. After the first pass of the 46 page report a number of things jumped out at me.       The State Read more about The State of Social Marketing in 2016 from Simply Measured[…]

How to create a perfect post for social media marketing

  A perfect post for Social Media   Is there such a thing as a perfect post for social media? I think Woody Allen probably summed it up best… ‘80% of success is showing up’ While it is important to try and find you’re posting ‘sweet spot’ for each social network, in reality you need to post multiple Read more about How to create a perfect post for social media marketing[…]

social media for small business

Using Social Media for Small Business

  Using Social Media for Small Business   The company budget, or lack there of, can be a huge constraint when you are starting out in business. Even if you’re established a few years and making some profits do you really want to plough it into advertising when you’re not sure if you’ll get a Read more about Using Social Media for Small Business[…]