Smart listening to social media will really help your business

Listening to Social Media   A few weeks ago I was playing with the idea of creating some content on social listening. Then, scrolling down through my Twitter feed I noticed someone I follow inquiring whether a Premiership football game was going to be screened in a particular pub. The tweeter didn’t @mention the pub in the Read more about Smart listening to social media will really help your business[…]

optimize your social media profiles

8 Tips on how to Optimize Your Social Media Profiles to drive engagement

  Optimize Your Social Media Profiles   In the real world you often hear things like ‘You’ll never get a second chance to make a first impression’. That’s why it’s so important, especially in a business encounter or meeting that you put the proverbial best foot forward. This means you also need to optimize your social media Read more about 8 Tips on how to Optimize Your Social Media Profiles to drive engagement[…]

social media automation

Want to boost your engagement? Use these social media automation tools

Social Media Automation   Social media automation provides a powerful means for businesses to create and engage an audience. To help you attract an audience you need to post relevant, interesting information. However, it can’t be all your own stuff all the time. There’s nothing worse than someone talking about themselves non-stop and the same applies Read more about Want to boost your engagement? Use these social media automation tools[…]

#SMSummitIRL Day One Recap – Part 2

  This post is about the second half of Day One at the Social Media Summit. It’s not essential you read Part One but if you’d like to, here it is PART ONE.   Conversion | Louis Grenier   Louis’s session was probably my favourite from Day One. A number of speakers would discuss the topic Read more about #SMSummitIRL Day One Recap – Part 2[…]

#SMSummitIRL Day One Recap – Part 1

  Whether it’s the success of the Web Summit, the need to catch up to the digital savvy Irish consumer or the slight improvement in the economy there has been an increase in the number of conferences dedicated to all things digital for businesses. Enter #SMSummitIRL Today was Day One of the Social Media Summit Read more about #SMSummitIRL Day One Recap – Part 1[…]

‘Any press is good press’… Or maybe not…

  ‘Any press is good press’ There are many variations on this statement. Oscar Wilde said – ‘there is only one thing in the world worse than being talked about, and that is not being talked about’. Or PT Barnum is reported to have said ‘There is no such thing as bad publicity’. But after a Read more about ‘Any press is good press’… Or maybe not…[…]

Have you something to say?

We live in a golden age of communication. Thanks to Social Media channels news and opinion has never been so readily and freely available. I’ve found myself following breaking news stories on Twitter because you get the story as its happening and you can cross reference across a number of media outlets. Having something to say is Read more about Have you something to say?[…]